Mission

Our mission is to educate children and parents, youths and teachers to become media literate citizens of an inclusive knowledge society. We seek to empower citizens to make responsible choices while dealing with media. Our aim is to highlight them how to use Internet and other ICTs positively, responsibly and safely in order to become active citizens and creative producers of their own media. We carry out researches, develop teaching materials, organise public events, contribute to the development of public policy in this area of media and digital literacy.

Goals and objectives

• Promote media and digital literacy in Armenia;
• Promote usage of media to foster democratic communication, civic and cultural participation;
• Promote human rights and citizenship education via media education;
• Contribute to the development of public policy in the area of media and digital literacy;
• Support and participate in law-making process aimed at improvement of the education system;
• Promote introduction of media and information technologies in education, including innovative pedagogy, new learning environments; promote usage of new media to enrich contextual learning, cooperative learning and production, blended learning, innovative and life-long learning;
• Promote elaboration of efficient and innovative educational programs and educational technologies, their incorporation into teaching and learning and continuous development;
• Promote the development of Armenia’s educational system and its integration with the international educational system;
• Promote cooperation between research & development institutions and business community;
• Promote school-community relations in Armenia. Promote scientific and research works in education and communication spheres,
• Establish ties and cooperate with international organizations fostering educational development